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I think you would have to give a few more details so that people can tell you if you are on track, even if you don't want to give up the name of the site. IE. Daily unique visitors, daily page-views, top 10 geo's. What ads are you selling (headers, footers, video page ads)? The niche of the site? Every site is going to be different for different advertisers. Something that you should do is implement a hold back of say 10% of your traffic and monetize yourself. That will give you somewhat of a gauge, as to how your traffic should perform for another advertiser.
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