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Old 09-16-2012, 09:21 AM  
Chris GAMBA
So Fucking Banned
 
Industry Role:
Join Date: May 2011
Posts: 101
What would you do with a million dollars worth of customer data?

I lost my job at a good sized London-based online gambling company recently, but not before copying the past year's depositor data on to a flash drive. I have nearly one million records of individuals who have deposited money into their casinos... full records; including home address, phone, amount deposited, etc. I know from working in the industry for years that this kind of data is literally worth millions of dollars.

This is sort of a once in a lifetime opportunity for me... i regret if some folks view my actions an unethical... but in these shite economic times, we all have to look out for our own families first. My former employer was seriously under-utilizing their customer data anyway.

My question is... I'm not a marketer... what is my best move here? Should i be setting up servers to bulk mail these people gambling ads every day? Or should i try to sell the data quickly and walk (run) away laughing?

Anyone offering services that may be able to help me effectively monetize this data, please feel free to spam

Last edited by Theo; 09-17-2012 at 10:50 AM..
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