Originally Posted by Far-L

We have been working on this in our new beta member section that is in soft launch, available to members. I didn't know there was a term for it but we were also inspired by gamer points and message board status hierarchy, rewarding longevity, of course, but also participation, like writing reviews, rating videos, using the message board, posting pics, etc. It is a way of tacitly acknowledging the customers and making them feel like they are part of the experience beyond just jerking off...

Think about it... that is the world today's generation of customers grew up in and the more disposable income that generation has to step it up and pay for their porn like adults then the easier it is for them to connect with the site on some level, the better.