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Giving away badges and points might increase 'stickiness' on game sites, or free sites, but then so would giving away porn.
Some porn sites will probably do it, because pornographers are nothing if not totally unimaginative, and porn sites have always copied other sites/each other, but anyone who thinks someone will continue to pay $30/month for the ability to win 'points' or 'badges', if the porn content alone isn't enough to make them, is delusional.
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