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Well, if you really want to get out of marketing your site altogether and just focus on the site itself, then I would suggest hooking up with a bigger company. Give them a commission of your sales in exchange for them pushing your program to their affiliates and advertising it in their program.
I know Lightspeed Cash does something like this. There are other companies as well. That's the route I would go if I was in your shoes, depending on what percentage of my sales I had to give up and how much my revenue was likely to increase by the partnership.
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