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I'll try and find this article I read about exact match keywords to the domain. It was a big seo company and they published their results after all the google updates.
They said sites that had exact match keywords to the domain did better and were not effected by the updates.
The sites that had multiple keywords or diversified anchors linking into the site were affected the most.
They said it was better to have links pointing to the site with the domain or site name in it. my site name or mysitename.com
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