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People miss the obvious with Google. It's increasingly relying on back link profiles in one way or another to determine ranking. such as whether it largely determines ranking order or whether or not penalties apply. But this is obviously flawed. A user doesn't care how many back links a page has or what the site's alexa ranking is. The user only cares about finding the relevant content which they are looking for. But the geniuses at Google have forgotten this. The primary legitimate use the back link signal has is to help determine whether a site is spam. That's it. It should never have been used for these other purposes. Doing so is like ranking men by morality based on how many suits they own. It just doesn't make any sense and even if there is a correlation you should keep in mind that it isn't an ideal factor to use. It's just that now everyone is used to such madness.
Interesting reading: https://www.google.com/search?q="google+is+becoming+useless" (irony)
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