Quote:
Originally Posted by CyberSEO
Not after Penguin.
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Not just any backlinks but quality backlinks. Quality means backlinks which Google does not detect as fishy for whatever reason. It merely added a way for people who know what they are doing to further game the system. As long as you are within the expected profile you can add backlinks to get ahead. The people who try to do it naturally will be below you or in some cases even penalized because THEY are seen as low quality. To Google a site with not many good backlinks is now one of the main ways to get classified as "low quality". Google is now 90% a popularity engine, 10% search engine proper.