Quote:
Originally Posted by Django
I follow you. the next test would be to install an alternative analytics software and no WT.
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Right, because although G may be reacting to longer on-site time and less bounce, it may not be measuring it via analytics. It could be toolbar data, or return-to-search results data, etc.
I'd think they would have learnt their lesson by now about data privacy, but you never know. It's hard for data geeks to resist using every scrap of data they can lay their hands on.
And I do suspect the use of GA data because I recently put GA on a single page of a large site as I wanted data about that page only of a type hard to get another way, and a week later there was a huge drop for the entire site. In retrospect I think I falsely fed them info suggesting that the bounce rate for the site was 100%, because with GA only on a single page there would never be a second page load on that site even if the user did indeed click through to somewhere else on the site.