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Old 10-08-2012, 06:59 AM  
Paul Markham
Too old to care
 
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by johnnyloadproductions View Post
So Paul, I know a producer that goes by his real name.

The two of use discussed this and he did have an alias, Will Boner, and told me it sounded too comical or ridiculous. Another reason he won't change his name is because of branding. Everyone knows him as is.

I guess it's similar to when a person changes their avatar (weak analogy) it can throw you off a little bit.


What are your thoughts, when is it too late to have a brand name change. Paul Markham would not be Paul Markham if he decided to re-brand.
Very few here have anything much to brand.



I was published years ago as Paul Markham and before when married to my first wife as Paula Markham, to late to rebrand.

The most important thing is to not over brand and to have something worth branding.
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