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Old 10-12-2012, 06:34 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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The problem when teaching selling is there are few basic rules. Yet talking less is good advice. All the rules have to be adapted either a little or a lot. Depending on the product, customer and situation.

Some customers have read the same books, been on the same courses or similar to the salesman sitting in front of him. Or had so many sitting in front of him he's wiser than him. In online porn this is often the case. The buying surfers are wiser than the affiliate or site owner about his needs or the niche.

So when selling online remember the guys who buy aren't novices. They are repeat buyers who are well clued up. They've seen the free samples, tours samples of 1,000s of sites and members areas of 10s of sites. Maybe as many as 100. This guy is clued up so treat him accordingly.
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