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Custom tours (as long as they aren't terrible) are a great way to go. Especially if you know the niche better than the sponsor. There's some sponsors that have good content, but don't know jack shit about their niche since they didn't shoot, or even like the content. On their tours they bad mouth their own niche or have a static/stale tour with content from 5 years ago when they've been making new content throughout.
In those instances making your own tour might make a dramatic difference. If you can make the tour yourself there's nothing to lose but a little time. If having to hire a designer then you have to balance the cost vs. estimated effectiveness.
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