10-20-2012, 11:26 AM
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Confirmed User
Industry Role:
Join Date: Aug 2007
Posts: 6,697
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Quote:
Originally Posted by oppoten
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Quote:
Dasani was launched in the UK on 10 February 2004. The product launch was labelled "a disaster",[8] a "fiasco"[9] and a "PR catastrophe".[9]
Early advertisements referred to Dasani as "bottled spunk" or featured the tagline "can't live without spunk". These slogans were used seemingly oblivious to the fact that spunk is slang for semen in the UK.[10][11]
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