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One thing I am finding as an affiliate in 2012 is to build UP rather than to build across. That means try to build up your own brands and sites. It helps with Google and it's helps your general business. The affiliates doing well these days tend to have high quality and high traffic sites not 500 sites each getting 100 visitors a day.
Sit down and assess whether or not normal users would honestly want to come back to your site later. For many the answer is no. If that is the answer for your sites then think about what you can do to change it. Give them a reason to bookmark you. Remember you are competing against Porn Hub and the like. If you're going to try to do what they do you had better be damn good. Otherwise try offering something else.
This was the old way of doing it. You built up bookmarkers and went for word of mouth advertising. Now most affiliates don't even try it and are instead content with casting a net on the user hoping to snag him for a one time affiliate sale as he passes through their little area of the river known as Google.
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