Quote:
Originally Posted by helterskelter808
Though within the realm you're focusing on, it makes complete sense to drop 'products' (sites/sponsors) that don't sell/convert.
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Right, and that's when you dump and scale.
The problem is if you test out everything you can find, you can never truly offer a fair test to any product. Without a fair test, you will never get accurate data, and you will never find a good product that is worth scaling so that you can make real bank.
How to Test a Product:
1) Find a product that you believe will sell based on your experience or your personal preference.
2) Develop a plan that allows you to send traffic to the product based on varying traffic theories. Example: don't just send blog traffic. Your product might not work well with blog traffic, but it might work great with tube traffic. Test multiple traffic sources and traffic generation theories.
3) Test different marketing/sales aspects of the product. Your product might have multiple landing pages. Test them all. Create your own. Sometimes the one that seems the most obvious, works the worst.
4) Store all of the data from above. Then analyze. You need real data, not one week of 100 clicks a day. To really test a product, you need thousands of clicks from each traffic source in most cases. The right products you can do a proper test with a few hundred clicks, but you really need to know what you are doing.
5) Take your best performers from Step 4. Scale until you can scale no longer.
6) You can always scale more. Be creative in order to scale more or find another product and start again from Step 1.
Saturday morning GFY education.