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I'm surprised that after Steve Jobs Apple would start to fall this fast. I thought it would be a few years. But it looks like the signs are there already.
Also, it seems culturally people are sort of catching on to Apple marketing. In pop culture a lot of the jokes about constantly new versions being forced out have a meaner tone than in the past. What that means is Apple needs to slightly tweak it's branding and image, and only Steve Jobs could pull that off.
They recently forced out the guy who was behind Apple Maps. A interesting side note is that guy was one of Steve Job's favorite, almost his protege. Executives always hated him but Job's protected him. As soon as they could, they made him the fall guy and booted him. That tells you a lot of how post Steve Jobs Apple is going to work.
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