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Originally Posted by MisterPeabody
Far-L makes great points (as usual) but none of his answers satisfy my MAIN concern, the bugaboo which keeps me from siding with Far-L completely on this issue:
So why is it when I switch processers on a 'bad' day do sales come through with the new processer? Switch it BACK and sales stop dead. (The reason I am not specifically pointing out CCBill is because this phenomenon happens with all billers I've tried thus far.)
As Mutt said, if you leave things be for a month they may indeed be a 'statistical dead heat' BUT - and this is a big butt, heh - some of us split with content partners (along with affiliates). So my timeframe is WEEKLY, not monthly. In other words, a bad week is a motherfucking bad week, even if the overall MONTH is okay. In other other words, a good week next week does not (should not?) wipe out the fact that THIS week sucks ass. As an example.
If I kept all revenue from my company I would probably be retired by now. LOL And I know, even with what I wrote, statistically, things can balance out. But the feeling is that of a rollercoaster, and sometimes it's difficult to say to oneself "be patient, three weeks from now sales will rock and my month will be okay..."
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It sounds like a "forest for the trees" scenario. If you try to focus too closely, daily/weekly as you say, then you might be missing the big picture and be prone to reactionary behavior that actually hurts more than it helps - kind of like people that constantly switch lanes on the freeway, hitting their gas then hitting the brakes, and causing a chain reaction that ultimately creates a traffic jam. Also, you do need to look at the bigger, broader trends - that good week next week does not "wipe out" the bad week but it does give a better indication of a trending average, aka "the big picture".
Mutt presents a good fact based, split tested assessment of this in his example.