Nobody says you have to show your most yummy stuff. Tube surfers fast forward. A lot. They think shorter clips aren't going to show much but the longer ones will. That's where you trick them with a long intro, a good tease and then stop it before it gets too good with a call to action at the end.
To each their own but people can't make a blanket statement about five minutes being too long.
It's just 50% of what I do all day and manage an entire full-time team that submits to tubes... so I wouldn't call myself a pro by any means. I don't track stats and tweak things because it's a charity service.
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