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if they buy a video or whatever (think something like clips4sale vid) for a small certain niche and the email was somewhat personal i don't think it would push customers away tbh.
if on the 'thanks for buying' type of page there was just a form that let people sign up most wouldn't bother to put their email in to sign up IMO. (maybe putting a fake one so people always are signed up to a newsletter but some believe they manually signed up (should comply with spam laws cos they've made a purchase))
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