Originally Posted by **********

Just a quick heads-up if you want to see THE HOBBIT.

This movie is available in a brand new format called "High Frame Rate" or "48fps" in some locations. This version of the movie was shot and rendered in 48 frames per second instead of the usual 24 frames per second of standard movies, and in some theaters, it is displayed in 48 FPS too. I haven't seen it yet but people describe this new format as "so clear, it as if the movie screen is actually a window to a world on the other side".

Anyway, this is NOT the IMAX version. If you go to see the IMAX version you are getting Imax, not 48FPS. While Imax is a higher frame rate than the usual 24, it's still not the new format.

So if you are planning to see the hobbit and want to see it in the new movie format, be sure to look for the "48fps" or "high frame rate version" tag at your theatre or online.

Next, I don't know if this is evil marketing or not, but -

If you see The Hobbit in 48FPS, you will see a 2 minute trailer for the new Star Trek : Into darkness movie. But, if you see the Hobbit in iMAX, you are treated to a special *9 MINUTE TRAILER for Star Trek.

I want to see the Hobbit in 48fps, but I want to see the 9 minute trailer for trek too. Decisions, decisions....