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Cams are a very hard sell. Takes a lot of pre-work to get people geared up to pay for a girl.
Members area traffic definitely sells, so it leads me to believe, you have to have a source of traffic that's proven card holders who are not afraid to spend or at best, a site that they return to a lot to finally get them to check out the cams.
I do find that live video chat type ads do help too though. Try maybe gearing the source of the traffic from a page with embedded chat ad that resembles your whitelabel? Worth a shot.
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