It was cool when sponsors did that, but it also presented it's own set of problems on their end.
Not everyone is from the US, and mail delivery is dicey in some places.
That could be overcome now by things that weren't so commonplace back then, like Amazon egift cards, etc.
Personally, as an affiliate, it was never a selling point for me with a program. Either it was something I wanted to promote that I thought could sell, or not.
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