Originally Posted by Biggy2

Why do I get the succinct feeling that the OP simply registered a derivative name of a product or products of theres, and in turn is simply ranking in Google for their brand and redirecting traffic there?

This is a practice that many programs in the future will outlaw / ban / or manage with a middle ground, dependent on the program.

At the end of the day, all these affiliates are doing is effectively leeching off the brand. They aren't really providing value to the sponsor. The only argument one could make is, if they rank there, at least piracy sites don't rank there - but well, Google is already trying to solve that problem.

In the eyes of a sponsor, this is becoming a real problem, and it isn't innocent on the affiliate part. Some affiliates target site brands before they are even launched so they can rank for the brand name before you even have begun your site, giving content away for free. This happens to literally every major sponsor today. So there is going to be lashback at some point, from some companies.