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sexysmokingsirens · 12-27-2012, 02:41 PM

So this is something I've been wondering about as I have been trying to get my new site off the ground. And that is membership pricing. If this is discussed in the educational series, I missed it.

So it occurs to me that many of the truly large mega-sites like Brazzers, etc have literally years of content, thousands of videos and may only charge $29.95/month for membership or in that range.

Assuming you're launching a new site in the same basic hardcore niche, it seems problematic to me to launch at the same price point. Why would any surfer ever pick a new site (which might have a handful of videos/pictures) over a mega-site? I'd think you'd have to bring something very very unique to the table to attempt this.

Does that mean starting at a lower price point, especially in this economy, hoping to get surfers willing to pay a lower price? Because I also know that consumers often equate low price with low quality and it's possible to kill potential sales by lowballing it; I'm also not sure if you can make it up with volume at this point in the game given the free porn/piracy/etc. issues.

Now, I'm working in a microniche (smoking fetish as you can probably tell by my name) and I did look at what others in my niche are charging. And frankly it's all over the map. I've seen as low as $11.95 for a site that's been around for quite a while (dragginladies, not sure how often he's updating) and as high as $34.95 for a site with very few total sets ~40 across 1.5 years (cigarvixens.com). One of the longest running sites (smokesignalsonline.com) charges $24.95 per month recurring. They've been around for years and have hundreds of hours videos and something like half a million pictures.

I guess I'm wondering if there are any guidelines for setting membership prices for new sites, just given the realities of competing against well-established sites in the same niche.

Thank you.

12-27-2012, 02:41 PM
sexysmokingsirens Registered User Industry Role: Join Date: Sep 2012 Posts: 16	Pricing for new websites So this is something I've been wondering about as I have been trying to get my new site off the ground. And that is membership pricing. If this is discussed in the educational series, I missed it. So it occurs to me that many of the truly large mega-sites like Brazzers, etc have literally years of content, thousands of videos and may only charge $29.95/month for membership or in that range. Assuming you're launching a new site in the same basic hardcore niche, it seems problematic to me to launch at the same price point. Why would any surfer ever pick a new site (which might have a handful of videos/pictures) over a mega-site? I'd think you'd have to bring something very very unique to the table to attempt this. Does that mean starting at a lower price point, especially in this economy, hoping to get surfers willing to pay a lower price? Because I also know that consumers often equate low price with low quality and it's possible to kill potential sales by lowballing it; I'm also not sure if you can make it up with volume at this point in the game given the free porn/piracy/etc. issues. Now, I'm working in a microniche (smoking fetish as you can probably tell by my name) and I did look at what others in my niche are charging. And frankly it's all over the map. I've seen as low as $11.95 for a site that's been around for quite a while (dragginladies, not sure how often he's updating) and as high as $34.95 for a site with very few total sets ~40 across 1.5 years (cigarvixens.com). One of the longest running sites (smokesignalsonline.com) charges $24.95 per month recurring. They've been around for years and have hundreds of hours videos and something like half a million pictures. I guess I'm wondering if there are any guidelines for setting membership prices for new sites, just given the realities of competing against well-established sites in the same niche. Thank you.