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Customers "gaming" the sign up page
I have an ethics question:
On my site I have multiple payment options.
One of them is "$15.99 for 6 months".
Another is "$9.99 for 12 months".
Some people sign up for the 12 month option, pay $9.99, but then they almost immediately cancel so they get one month at $9.99, and don't have to pay the higher price.
Should I:
1) Continue to charge $9.99 a month and allow them to cancel anytime.
2) Charge $119.88 (all 12 months) as soon as they sign up so when they cancel I still get their money for all 12 months.
It's not my bread and butter site and either way I don't get lots of sales...just a though on what you would do.
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