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Wow, not exactly the advice that I was hoping for but definitely some helpful stuff. I suppose I've got a huge redesign on my hands in the very near future, but I sincerely appreciate the info, Markul.
I have just one last question (hopefully) if you don't mind.
After I choose a sponsor or sponsors, approximately what percentage of the site should be dedicated to their content. Or should the whole site be filled with it?
Also, if you could point me toward either one of your sites or a couple of sites that you feel have properly implemented this strategy it would be incredibly helpful.
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