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I have just been doing some research on the net on this subject and the levels of BS are amazing!!!
Something I have noticed - In general if someone tells you something is good for us we are immediately skeptical and question it. If on the other hand we are told that something is bad for us people are much more willing to accept it as fact.
I assume its because if people tell something is good its because they often have something to gain. We fail to see that it is often also the case when people tell us something is bad.
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