Hey everyone!
There are so many differant strategies for retaining Members and increasing the number of monthly rebills yet I've been studying analytics from 2009-2012 and I'm seeing some interesting trends and would like some feedback.
(Now I'm also hoping affiliates will chime in here because signups are so hard to come by these days that I would think rebilling Members would be a high priority....)
While I have been in the Adult biz a relatively short time (2008-) and therefore cannot comment on the "Golden Age" of online porn (1995-2005). I have only my own stats and experience to compare things to. So here goes:
(Mister Peabody World launched Jan.15, 2009 with 4 paysites; we now have 32 so take that into consideration here.)
2009
Average rebill: 6 months
2010
Average rebill: 5 months
2011
Average rebill: 4 months
2012
Average rebill: 3 months
It's weird because as I add new sites (about 1 every 2 months or so) and bonus material (several HD feed companies) the rebills are going down, not up or even holding steady.
For my websites I have extremely unique and limited content (generally; some sites have hundreds of scenes etc) so I can understand someone going through all that MILF Mia has to offer (for example) then canceling as that site does not update any longer. But the bonus feeds update every single day and there's all the other sites in the network...
So what do YOU do to keep Members in 2013? Are you seeing the same trends? What are your strategies for the future?
