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Affiliate perspective here.
I would say the two main ones besides the obvious "update regularly" are:
1. Don't have deceptive cross sales and upsells. My worst converters (for rebills) have these as well as more refunds and chargebacks. I had one sponsor who had horrible rebuills and CB ratios but they quit with the BS and now they are getting back to the normal (or the new normal anyway). Stay away from prechecked or deceptive one-click upgrades. When your surfers see these things I theorize that it puts them on the defensive and makes them more apt to cancel (or CB when they get hit).
2. Keep your content off the pirate sites. If members see they can get it all for free one day after you publish it then why should they pay? Try to turn would be pirates into long term customers. Let them spend hours looking for a certain scene only to give up and decide to join! And btw don't give tubes (especially the ones with a history of piracy) more than you give your affiliates. That is saying "Fuck you!" to them.
Back in the old days rebills were great and would go on for 3 - 5 years routinely with the old AVS (adult verification system) systems. It made one's income build and build. Part of that was the lack of free content and the lack of it all being in one place.
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