Quote:
Originally Posted by Webmaster Advertising
Can I ask, the content you have in the site, are you literally just 'adding' new content or do you take some of your existing scenes and 'rotate' them through?
We found that rotating content, not just adding new scenes/sets works well, it basically allows you to make the member think they are getting more than they actually are, after all, if your highest rebill length on average is 6 months, why not only have 6 months worth of content in the members area and rotate whatever you have 'extra' through to make it seem like you are adding more?
There is a fine line when it comes to content in members area and updating, if you continually add content to a site that has a 6 month retention rate, you're basically throwing good money away, because you ONLY actually need 6 months worth of updates. If that makes sense?
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A large percentage of my members will sign up again after being away for a few months; some after 1,5 years... so if they come back to check the site again they don't want to see stuff they allready have seen... i don't know about MrPeabody's sites and returning members.... but it is a thing to think about.