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The right way:
Mentioned a few times the more updates of what the member actually joined for will keep them around. At least as long as they are interested in the content. True fans are gold. And by updates I don't mean filler, but the real updates they joined to see. It's a ton more work but have seen positive results with our LB sites by increasing updates.
The bad:
Trick them with fake cancellation pages or deceptively named charges on their card like "ATM Fee" or "Petrol Fuel". A few programs have been outed for that before.
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