01-11-2013, 08:42 AM
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Confirmed User
Join Date: Sep 2008
Posts: 491
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Study: Streaming Video Viewers Lose Patience After 2 Seconds
http://connecticut.cbslocal.com/2013...ter-2-seconds/
Quote:
Amherst, Mass. (CBS CONNECTICUT) ? Streaming online viewers have no tolerance for videos that take longer than just a few seconds to load onto their screens.
Video-streaming services ? such as YouTube or NetFlix ? win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.
YouTube alone averages 4 billion hours of streaming video each month, and that is only a fraction of the overall online-streaming community. And for a business that serves an average base of 800 million people a month, every single second counts, and the more people who click away, the larger the problem quickly becomes.
Many users won?t wait even a couple of seconds before navigating away to another web source.
?What we found was that people are pretty patient for up to two seconds,? Ramesh Sitaraman, science professor at the University of Massachusetts, told NPR News. ?If you start out with, say, 100 users ? if the video hasn?t started in five seconds, about one-quarter of those viewers are gone, and if the video doesn?t start in 10 seconds, almost half of those viewers are gone.?
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