Um....
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Google is unfairly promoting links to its own services above those of third party companies...
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Let me just through this out there, but isn't that what Google SHOULD be doing? I mean, that's just business sense.
Years ago we blasted Microsoft because it was an "unfair advantage" that a computer would come pre-installed with their browser. Well, Kudos for M$ and shame on Firefox for not having the same. When I bought my Jaguar from the dealership, they didn't come to me and ask what brand of tires I wanted. Firestore and Michelin don't have the legal right to bitch at Jaguar for not offering their tires on their cars.
This is just people bitching about being second best.
Google doesn't make money by putting other people's products before their own.