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If people are still reading this post, I have had a pretty good deal of luck through tumblr. Although I believe they recently discontinued using "follow" links and now emphasize "no-follow", you can get a good amount of referral traffic should you be able to accumulate enough of a following. Also, you can use different anchor text, which isn't supposed to have a pronounced effect on SEO since it's no-follow, but I have noticed better results on my SERPs for my targeted keywords since using.
Also, I believe there is a pretty informative tumblr tutorial for adult webmasters in the "Educational Series" part of this site for those who want to check it out.
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