Quote:
Originally Posted by XSAXS
Indeed. I noticed tonight that SEX.COM is ranked around 160 in G for the word "sex". Ouch. $13Million and they can't even rank in the top 100.
And for what it's worth, I don't think G puts as much weight on domain age as everyone says. I noticed SEX.COM was first registered 18 years ago (1995). I'm not saying that age is irrelevant. Just saying that once a domain passes a one or two year threshold it's not nearly as important as some people claim.
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Awesome - maybe you should tell CreditCards.com, Hotels.com and Cars.com that they better change their domains or they'll risk losing the #1 ranking they've had for years over their much bigger competitors. Those rankings are only worth millions of dollars per month, I'm sure they'll want to rebrand right away before they lose that traffic.
One example does not a trend make, and especially Sex.com. Sex.com has had to "start from scratch" so many times over the course of its registration that it probably has absolute shit for SEO value compared to other domains. I'm sure given it's always been a shitty site that clickthroughs, bounce rate, time on site etc. have all been shitty compared to other sites too. Exact match domains can't work miracles.