Iconic british mens magazine mayfair upgraded for 2013
LONDON – Mayfair Magazine, the Paul Raymond Publications flagship title, has undergone a series of consumer-pleasing improvements and upgrades ready for print in 2013, whilst still retaining its normal list price.
With 16 magazine titles in its stable and growing, Paul Raymond Publications (PRP) has still found time to look at improvements to its range of best selling men’s magazines, most notably Mayfair Magazine which has seen an increase in pagination, paper quality, circulation and outlet distribution amongst other things. The November issue (volume 47.12) was the first to enjoy an increased print run, and already PRP has seen the fruits of its labour with every single copy of the additional increase in print run being snapped up by consumers. This is in stark contrast to the widely held belief that print is in decline, and suggests that good, quality content correctly priced and packaged will always have a market. The January issue of Mayfair (volume 48.01) on sale now bears the benefit of all the new changes.
“We’re delighted to be able to offer our readers a premium product like this,” Mayfair editor Matt Berry stated. “We’re confident they’ll like the new look Mayfair, and we intend to make sure the magazine continues to take a lead in the ever-competitive top-shelf market.”
For any further questions regarding Mayfair please contact Paul Matthews on paul.matthews {at} paulraymond.com
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