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If your income in this industry is based entirely on popups and banner ads, then you're already in trouble.
The reality is, the reason why things like Ablock Plus are so incredibly popular is because of the ever-evolving, ever-intrusive nature of the advertising creatives themselves. Webmasters adding such aggressive and/or ridiculously annoying ads are, at very least in part, responsible for the rising popularity of adblockers ad blocker add-ons.
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