Quote:
Originally Posted by Killswitch
Does anyone think on this board anymore?  |
Of course we do. Thus the reason we think outside the box and survive after 15 years without having to rely on banner ads or popunders.
Instead of battling the end user for control of his/her surfing experience, we feel it's a better use of our time to accept that the user probably has something installed and engage them in other more creative ways.
Consider this, when was the last time you clicked a banner on this site. Then compare it to clicking a link that someone recommended in a thread. I'd be surprised, and in fact suspicious, if you clicked banners on this site more than you clicked text links in the context of a thread. You suggested your own link in this very thread for removeadblock and explained why people should click. I'll bet people clicked that link to check it out. I did. But I never clicked any banners on this site.
The reality is, there's a good deal of money left on the table by trying to combat an end users preferences and rejecting that user as a result. That user who prefers to not see ads is a user that could also buy something, just does not want the clutter of a pile of excessively intrusive ads.
For us, we prefer to focus our attention on our product and contextual presentation instead of wasting time fighting for control of the end user's browser experience. Your mileage may vary.
ETA: We do use banners, but don't lose sleep over someone blocking them. We provide a contextual experience such that the banner is a complementary element, not the primary focus. If the banner is blocked, it's not a big deal.