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Last ditch effort from a company going down the drain.
It looks nice. Like they took aspects of iPhone and Android, then improved on them a bit.
I don't think it really matters too much. People are now deeply attached to their content. I have spent more in 4 months on iOS apps than I did in 4 years with an Android phone. Making the jump back to having an Android phone would be tough, even though I still prefer the Android system.
Blackberry doesn't have any of this. No video / music content network. It's app directory will never compare to either of the other two. They might get a few Blackberry holdouts though. It does look nice, but they're not going to get many people to jump from either of the other platforms.
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