Hmmm.
The first thing I do when I read any published study is skip to the section that describes the methodology employed in the study.
In this case, I stopped reading after I got to:
Quote:
|
US results are based on interviews via landline and cellular telephones conducted in English with 2,303 adults, age 18 or older, living in the continental United States, during August 2011.
|
So, they called people up, said something like "Hey, do you pirate music? Whether yes or no, do you buy music? If so, how much?" and expected honest, accurate replies from the respondents?
That's not a "study," that's a
survey, and yes, there's an enormous difference.
There is no mention of random sampling, so it's a non-scientific survey, to boot.
Very compelling.
I'm open to their conclusion, if someone were to provide actual data that supports it, but I'm significantly less than persuaded by the way this particular survey reached that conclusion.