Originally Posted by epitome

3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.