02-01-2013, 07:23 AM
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SecretFriends.com
Industry Role:
Join Date: May 2001
Location: IMC Headquarters
Posts: 27,880
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Quote:
Originally Posted by robwod
Roald, if you dig a little deeper and consider screen resolutions, that can usually assist in determining demographics as well. For example, our top 5 screen resolutions are:
1. 1366x768 (13.86%)
2. 1024x768 (11.20%)
3. 1280x800 (8.83%)
4. 1920x1080 (8.39%)
5. 1280x1024 (7.51%)
As you can see, our #2 resolution is still 1024x768, which I would argue is a result of an older demographic for the most part. Whereas a lot of people, especially younger people, are gamers, they're far more likely to have larger screen resolutions. Those with older computers, and thus older resolutions, tend to not upgrade anywhere near as often.
I know a lot of people ignore 1024 resolutions these days. For us, even though it is only 11%, when you take 11% of a couple of million users, that adds up. From a business perspective, I'm not about to ignore a demographic of a couple of hundred-thousands users. And I'd certainly not ignore IE anytime soon. We accommodate IE back to IE7 where possible.
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1. 1366x768 17.15%
2. 1280x800 11.27%
3. 1920x1080 9.65%
4. 1024x768 8.14%
5. 1440x900 6.40%
We dont ignore any of the top 5 browsers, or at least we try no to. Still way too many people using them.
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