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Reason #1 : People think sales are shrinking, so they give up.
Truth : more sales are made every day, but the people that are making them are getting much more organised, base their efforts on analytics, think outside the box and provide better products than their competitors.
More people have access to credit cards, more countries have available billing solutions to them and the internet has a deeper market penetration which creates a massively bigger potential client base.
Its gotten harder to makes sales yes - but they are still out there.
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