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I use the Yoast SEO plugin for WP on both of my sites. It has a SEO checker for each page/post and all of these sans the "using all 3 H tags(there's more than three)" are criteria in which it checks for. On site SEO is of course important but I would still say that the "key" to SEO is relevant backlinks, although I'm no expert. If you run WP, you should check the Yoast plugin out. Just a suggestion, it's not like they pay me or anything.
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