Quote:
Originally Posted by MisterPeabody
IF YOU RUN A PAYSITE PLEASE COMMENT HERE (but affiliates are always welcome, too):
Sponser, do you offer recurring Memberships (rebills) AND "single purchase" Memberships (one-time only)?
If so, why?
If you ONLY offer recurring Memberships, why?
What have you found? My experiences are that Members cancel anyway so giving them a one-time only payment option works well. Of course, rebills are a fraction of what they could be under this model. I find that given the choice between a lower Join option and a recurring option more than 3 times choose the SINGLE Join option! So the lower recurring price is being chosen far less than the higher one-time price.
I'm thinking of doing away the one-time only option and just going with all rebills. What's your thoughts, opinions and experiences?
Thanks everyone!  |
Your post doesn't make much sense.
First you say you are seeing people choosing the one time only option more than recurring (even at a higher price) then you say you are going to do away with it. Why do away with something that is converting at a higher rate for you? The key is to find a way to make it work.
One time was a nice chunk of change for us. It was great and like you said helped convert some people that we may have otherwise never had. When people are willing to pay 20% more for something just to not be rebilled it shows you what their confidence level is with rebilling. I think the key is to find what price points work for one time for you. I remember when we first implemented it we didn't want it to have a negative impact on our $$$ per member so we priced it above what we made per member. So we had a $75 option, $85 and $99. We made $75 on average per member so any one time joins were all a bonus.