Quote:
Originally Posted by Yo Adrian
Interesting list man!
17) What is Penguin? It?s a penalty filter ? designed to dull the effect of people chasing the Google Algorithm.
Paul Madden
More specifically, it's a filter that devalues shitty links 
It's why mass link trading from templated blogs and tubes isn't working as well anymore, and why so many who were doing that have been losing ranks since last summer. |
I don't think you actually get a penalty (in the strictest sense of the word), but Google did dampen low quality links substantially. If you could just point a bunch of shitty links at a site, it would be way too easy to link you competition out of existence.