Paz

Go with your instincts and write for users and don't aim it at search engines. Google makes it its business to provide informative, engaging, diverse (and original) content in its search results.

To see how much effort it puts into these, do a search in your niche and then look at the "search tools" and click on reading level and switch from basic to advanced and check out the difference.

Anyway, when was the last time you clicked on a result and thought; "Great use of H tags and bold - shame about the content..."


Cheers,
Paz.