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Confirmed User
Industry Role:
Join Date: Aug 2006
Location: Texas
Posts: 2,086
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Over optimized means a lot of things but here are a few examples ... (I googled it and found these)
Number one, your titles need to be authentic. They need to sound real. They need to sound like a human being wrote them that was not intending necessarily simply to rank for phrase after phrase.
Number two, manipulative internal links. I see this a lot on side bars, inside of content, where people have taken all of the instances of a particular word or repeated it throughout the side bar or in the footer, those kinds of things, and are pointing with exact match anchors to the same page over and over again.
Number three, cruddy, link filled footers. I see this all the time still. You're just having a bunch of exact anchor links down in here that no one would actually really click and that come in lists.
Number four, text content blocks built primarily for the engines. You know how sometimes you get to a page and there's good content, usable stuff, an image, a call to action, and then weirdly there's this block of junk. It's this block of blah, blah, keyword, keyword, blah, blah, blah, keyword, keyword, blah, blah, blah. Why is that there? Why does that exist? Does that really work? Does that really trick the engines?
Number five, back links from penalty likely sources. So this is one of the toughest ones because it's really hard to control if you've already gotten links from these places. But you can see with those 700,000 Google webmaster tools, pings that they sent everybody that said, hey, it looks like you've done some manipulative linking, and that kind of thing. Be really careful for all of these, link networks, anything that says private link network, or I have a link network and I'll place your site on it, or building up a network of sites that you then interlink to one and other. Come on.
Last one, number six, large amounts of pages that are targeting very similar, kind of modified versions of keywords and keyword intents, with only slight variations, slight variation being the key here. So think: used cars Seattle, used autos Seattle, pre-owned cars Seattle. Why are those three different pages? It sort of feels like keywordy, SEO-y, spam, right, and then there are pointing exact match anchors at all of these. This is the same page. You can target all three of these keywords very nicely on one page that's called Used and Pre-owned Cars/Autos in Seattle. Right, one page, good, you've got it.
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