Advertorials are used by businesses because they have been proven to boost sales more than other forms of advertising from display advertising in newspapers to online banners which are often ignored by internet users.
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Wikipedia elaborates that an advertorial is an advertisement in the form of an editorial. The term "advertorial" is a portmanteau of "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.
In printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story
Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in.
The differences may be subtle, and disclaimers?such as the word "advertisement"?may or may not appear. Sometimes euphemisms describing the advertorial as a "special promotional feature" or "special advertising section" are used. The tone of the advertorials is usually closer to that of a press release than of an objective news story.