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I only promote companies that offer white labels. Increasing the value of my domain while making us both money is definitely mutually advantageous. The tools offered to promote my white label aren't incredibly important. Experienced affiliates understand how to make their own tools that work just as well, if not better than the ones commonly offered. The only thing I absolutely hate is not having some control over the white label for SEO purposes. The more SEO options you allow an affiliate to make on the white label the better. If I see your white labels ranking on the page 1 for popular search terms, I'm definitely more likely to sign up and put time into promoting than I would with other companies.
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